Edward Enninful reflects on Modern Britain: 'A Decline in Tolerance' Than We Were Decades Ago.
A chance encounter on the London Underground in 1988 altered the course of a teenage Ghanaian immigrant to Britain. Discovered for modeling, Edward Enninful was swiftly pulled into the city's electric 1990s creative scene, evolving from mannequin to stylist and, before turning twenty, becoming the style editor of the iconic i-D.
"It was the peak of the Young British Artists – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he recalls. "Then Naomi Campbell for a cover, and I felt we’d be close. We all hung out across disciplines. Friday bled into Saturday into Sunday. I miss that rawness."
While Enninful may seem sentimental, he is in good company. Recently, a wistful romanticisation of the 1990s has grown intense. However in the intervening decades, Enninful perceives a profound shift. "In my view, we’re more divided now than we were in the 90s," he observes. "The issue extends beyond this country – it’s worldwide."
Shifting Attitudes
This change is increasingly evident: the growth of nationalist groups, the backlash against social awareness, and the reassertion of traditional beauty standards. Where once there was the optimism of the Blair era, currently a more divisive political force looms as a potential leader. Even, the British flag, once an symbol of Cool Britannia, has sparked debate once more.
For Enninful, the antidote has consistently been to promote culture in all its multifaceted forms. This was the driving force behind his first issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, featuring a diverse array of influential figures from art.
"People with a voice should wield it," he says, discussing those editorial decisions. "There is much discussion about immigration; I could not have had this life if Britain was not a lenient country, if it did not offer my family a home and an opportunity. That’s the Britain I believed in. I hope this phase will end."
The Younger Generation's Awareness
He finds hope in the next generation: "They’re much more aware than we were. They analyse unconscious bias – I had no concept what that was."
The beginnings of his career would forge a groundbreaking career characterised by fearlessness and diversity. Enninful set a precedent as the first man, first Black editor, first gay man, and first disabled gay man of colour to take the helm at British Vogue. His time featured landmark covers showcasing people of diverse backgrounds, plus-sized women, an octogenarian, and people from varied communities. Importantly, sales increased.
"When you ignore huge sections of the population, it’s more than that you’re failing to represent – it’s a poor strategy," he explains.
A New Chapter as a 'Disruptor'
He has since founded his creative company EE72 and its flagship publication, 72, his first major project since leaving his former post. He says he wants to continue being a "change-maker".
"My nature is to challenge the conventional wisdom. I was born and raised in a place where Black professionals were the norm – the physicians, the lawyers, the leader. Then we came to England, without funds, and I found myself on the margins. I was painfully reserved. My teachers declared I’d achieve nothing. Me and my brothers were subject to police stops the Sus laws … those experiences gave me a dual identity both an insider and outsider."
Defying the stereotype of fashion editors as loud and highly strung, Enninful is measured in tone and exudes calm. His life has included its share of adversity, including publicly shared struggles with mental health and substance use.
He has also undergone serious health issues, having undergone several surgeries on his eyes, resulting in partial sight. "I experienced such a difficult period for two years, not working, anxious I was going to go blind. It’s like PTSD; you just exist in a state of dread 24/7. I thought, if this ever is over, I’m just going to pursue all that I was so scared to do. I’m not going to confine myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This drive to be typecast has led him outside the world that made his name. He is now organising a major 1990s exhibition at Tate Britain, showcasing work by a group of influential artists and photographers from the era. The show, he explains, aims to capture the decade's creative cross-pollination – and give platform to those who weren't given adequate attention at the time.
"The establishment didn't always promote the right artists because they did not have the right pedigree," he comments.
This project itself functions with a novel business model, eschewing traditional advertising in favour of partnership-based projects. "We ask, what can we create collaboratively? Is it an experience, a podcast? The magazine is a piece within a greater ecosystem."
An Unstoppable Drive
Today, Enninful stands as one of the world's most powerful industry leaders. His story, he states, is a demonstration to the power of following your instincts.
What would the Edward of the 90s make of the man he has become? He smiles. "He’d be in shock, but he’d be impressed. Back then I was sceptical of institutions. I would not have believed institutions like Tate were within my reach."
He reflects. "Nothing is assumed. We lost our home, we fled our country. I almost lost my vision. So there is no room for fear. People have counted me out my whole career. But nothing can stop me once I’ve made up my mind to do something."